It is indeed a new dawn in Nigeria’s entertainment industry, especially in the world of music. The iconoclastic faces of Nigeria’s music industry appear to be gaining in popularity and attention. No longer is it weird to see several fans troop to events where their favourite artistes are performing; most of them draped in costumes, hairdos and aping slangs and lyrics which have made their idols household names. Dare art-alade who was a second runner-up in one of Africa’s premiere talent hunt a few years back is a popular face in Nigeria’s hip-hop world, and only last year Timi won the hearts of several music enthusiasts as he crooned his way to winning idols West-Africa. Timi who comes from the volatile Niger-delta region, deprived of the luxuries of a well -to -do upbringing portrays the new idealism sweeping through the Nigeria music scene-never say never, dumped by his fiancée in the run up to idols he succeeded in becoming nigeria’s first winner of the renowned talent discovery competition. But many of the faces I see on local television music programmes didn’t get their breakthrough through talent spot shows. The group, p’square which is made up of twins-peter and Paul, hit the limelight a few years back and haven’t stopped to top record sales and hits in Nigeria. Their songs reveal several years of suffering and rejection. Psquare’s latest album, GET SQUARED, which was produced in south Africa with a hit track ‘DO ME’ is reputed to have sold several million copies. But my review would not be complete without talking of D’BANJ who was an instant hit with TONGOLO nearly three years ago; he recorded similar successes with WHY ME and lately PERE. Unlike the others who had a somewhat grass to grace experience D’BANJ left the united kingdom for Nigeria at a period when music in the country was already on a downturn , some speculated he’d go bankrupt. Three years on there is very little doubt about his big decision to move. But then 9ICE is a perhaps arguably the biggest mover in the Nigerian music scene, mainly depending on Yoruba-a local dialect to render his songs, 9ICE has been able to break deep-rooted cultural barriers, winning fans like me from outside his region. Although it is debatable, I think these fellows would definitely give Americans a run for their money in their original brand of music-hip-hop R&B. Fame isn’t the only thing that these artistes have attracted but also fortune. 9ICE who is known to have wallowed in poverty for a long while now has his exotic cars tattooed with customized plate numbers but then he refused to be lured by fame preferring a secret wedding rather than the big carnival witnessed at comedian and musician, Julius agwu’s wedding at port-Harcourt last month. who says Nigerian artistes are not catching up with the foreign trend, and then there is Tu face Idibia who broke record charts and hearts of several ladies a couple of years back when he did the AFRICAN QUEEN, now when he says ‘nothing dey happen’, it is with a swagger since he claims to be the king of the Nigerian music industry, fortified with several local and international awards. My parting shot however is to ASA, the young female crooner with the guitar; for her it’s being one year of running on the mountain as her album ‘FIRE ON THE MOUNTAIN’ still blazes nearly one year on. Recently I learnt it would cost a local audience fifteen thousand naira which is, equivalent to $129, to listen and watch ASA live. In Nigerian terms quite prohibitive and then remarkable when you mull over the fact that the Nigerian music scene is predominantly male-driven. If you ask me, I think it is indeed the breaking forth of a new dawn on Nigeria’ music horizon
Gloria, CONNECTAFRICA
Filed under: AFRICAN ENTERTAINMENT | Tagged: 9ICE, AFRICAN MUSIC, ASA, DARE-ART ALADE, NIGERIAN MUSIC, TU-FACE IDIBIA | Leave a comment »