Its eight p.m and quite a crowd have congregated at Ali-dada Street in okota, Lagos. Shoving, pushing and with a lot of chatter, everyone is trying to make a last minute rush for Chidima’s bean-cakes, popularly called ‘akara’ in local parlance. Her staffs patiently try to meet the growing crowd’s anxious demands; wrapping up bean cakes and stuffing them hurriedly in paper bags and into the grateful hands of the customers.
The whole scene looks easy on the eyes, but only four years ago, Chidima prematurely became a young widow; her husband had died leaving the welfare of four children in her care, a very gargantuan task especially when she had just the basic educational training- a primary school education. With no chance at securing a well paying job, she joined the army of young Nigerian self-starters. ‘I began the trade four years ago with my little savings’ she said ‘I was barely able to break even, making almost no profit, once I even thought of packing up the whole thing one thing’ chidima continued.
Fortunately she ploughed more of her resources into the business that has no become some sort of family business. Chidimma now makes a profit of three thousand naira daily and makes sales mornings and evenings.
The future appears bright for this enterprising road side caterer having set up more selling points in different locations around the area; amazingly she has also become an employer of labour. ‘So what makes your business tick?’ I asked the young entrepreneur ‘I try to find the best locations and start up very early in the morning, not forgetting my night customers, because the customers are very important’
Emeka is another self-starter, having dropped out of school as a result of his parent’s inability to pay his secondary school fees; he decided to withdraw his savings, plugging it into commercial motor-cycle transport
Seven years on the business looks very good, at the moment he has four motor- bikes in different locations and is thinking of expanding his frontiers. ‘God has been my helper through the years’ according to Emeka. There are also constant challenges he faces ‘sometimes armed robbers pose as passengers and abduct them to unknown locations, and there is the fear of accidents’ Emeka said as he rounded the bend to my destination.
But then it is evident the gains by far eclipse the risks involved for there is ample to cater for his children, a wife and even a concubine.
Emmafemi CONNECTAFRICA
Filed under: AFRICAN BUSINESS, AFRICAN NEWS, NIGERIA | Tagged: ECONOMY, EMPLOYMENT, LIFE ON THE STREETS, NIGERIA, SMALL SCALE BUSINESS, SURVIVAL | 1 Comment »